How I turned around my Cafe Business into a Profit Earning Machine…
I was, just like most of you, a guy born in a middle-class family. There was enough to fulfill our needs, but there always remained a scarcity of luxury. I had big dreams and as soon as I graduated, I set up my very own Cafe, and by god’s grace, things were looking really promising.
For a year I earned what is considered modest in the Cafe business. Customers were coming in and I was on my way to expand, dabbling into Franciesies and all that stuff. I was even saving to gift a car to my Dad. Things were going as good as they could go.
Just after a year of opening, there opened another Cafe just around the corner. They invested heavily in ambiance and had twice the space I had. Even though I had the best taste in town and the fastest service, it was clear that general perception was favoring my rival.
Panicking as usual I asked my friends to give some feedback or suggestions to regain my position in the market. They were unanimous to point the glaring defects in my Marketing Strategy.
See as being the only cafe in about 10 miles, I enjoyed a regional Monopoly of sorts. There has to be competition sooner or later.
The first thing I did was set up Google My Business(GMB) and update all my details along with some Images to engage more customers. But to be really honest I couldn’t be bothered. I was in a really bad state of mind, I could not focus even if I wanted.
Yet, I didn’t lose hope and kept posting Discount offers thinking there will be some influx. And to my surprise, there was non.
I started Instagram(IG) and Facebook pages(FB) for my business and started following random strangers in hopes of getting follow-backs. I used to hire a local photographer to get some good-looking Images for Social Platforms and posted them once in a while.
Now, I had ONE dwindling business, TWO kids to feed and take care of, and THREE Social Media Accounts to manage and post regularly.
Trust me, it gets tricky really quickly. It is hard to manage a full-time business along with Marketing Strategies. No wonder big corporations have full-fledged marketing teams working on this stuff 27x7.
Soon there came a time when I was having second thoughts about my cafe and life in general. At this point, I was looking for other opportunities and even started searching for part-time jobs in my area.
Then one day, searching the web I got to know about I got the answer to all my problems. It is that day when the Internet literally saved my Career.
Three years forward, I gifted my Dad a car, Moved to a bigger house with a home theatre inside the freaking Bathroom, and managed to send my kids to a better school. Honestly, If I had to pinpoint a day in my life when everything changed 360 degrees, it has to be that day.
Here is what I found….
While searching through a random Reddit post, I came across a Team of Marketing individuals who all were really talented and were in business for just a year. Their entire pitch was and I quote “ Your very own Marketing Team at your Service”. I am gonna be honest, I knew about Social Media Marketing and Management Agencies before them too, but the Experience and sheer Creative Firepower they had it was already had to resist. PLUS they had and even have currently the most competitive pricing.
They are called LAST MINUTE SHOTS, and I regard hiring them as the best decision of my life. They just are your very personal Marketing Team. Now all I have to do is to select from a number of Different Marketing and Branding strategies and all things are taken care of. Trust me this makes things really easy as I now only need to focus on the business side of things, plus there is a team of trained professionals handling my Business’s Marketing needs.
Not only they handle GMB, IG, and FB for me, they also provide Commercial Video and Photoshoot services. PLUS they Do NOT Charge extra to run any type or amount of ads. This is the most customer-centric service I have ever opted for.
I can’t recommend them more. Do give them a visit and relax for a bit from the hassle of Marketing your Business, Outsource it.